{"id":1159,"date":"2010-02-11T13:50:33","date_gmt":"2010-02-11T18:50:33","guid":{"rendered":"http:\/\/bizbuzzsocial.com\/?p=51"},"modified":"2010-02-11T13:50:33","modified_gmt":"2010-02-11T18:50:33","slug":"a-social-night-with-the-islanders","status":"publish","type":"post","link":"http:\/\/gayletabor.com\/a-social-night-with-the-islanders\/2010\/02\/11\/","title":{"rendered":"A social night with the islanders"},"content":{"rendered":"<div style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; padding: 0px; margin: 0px; border: 0px initial initial;\">\n<div id=\"article_wrap\" style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; padding: 0px; margin: 0px; border: 0px initial initial;\">\n<p style=\"margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; display: block; padding: 0px; border: 0px initial initial;\"><a href=\"http:\/\/squawk.blogs.starnewsonline.com\/10339\/a-social-night-with-the-islanders\/?pa=2&tc=pg\" target=\"_blank\">Story from the Wilmington Star News<\/a><\/p>\n<p style=\"margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; display: block; padding: 0px; border: 0px initial initial;\">by <a href=\"http:\/\/twitter.com\/shanbow\" target=\"_blank\">Shannon Bowen<\/a><\/p>\n<p style=\"margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; display: block; padding: 0px; border: 0px initial initial;\">Last night I had the pleasure of speaking to a group of fascinating ladies about social media. I joined\u00a0<a style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; color: #004776; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/twitter.com\/judyroyal\" target=\"_blank\">Judy Royal<\/a>, a columnist and regional reporter here at the\u00a0<a style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; color: #004776; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/starnewsonline.com\/\" target=\"_blank\">StarNews<\/a>, and\u00a0<a style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; color: #004776; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/twitter.com\/glynnesoaps\" target=\"_blank\">Gayle Tabor<\/a>, co-owner of\u00a0<a style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; color: #004776; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/glynnesoaps.com\/\" target=\"_blank\">Glynne\u2019s Soaps<\/a> and owner of\u00a0<a style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; color: #004776; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/www.facebook.com\/group.php?gid=441521060446#!\/bizbuzzsocial?ref=ts\" target=\"_blank\">BizBuzzSocial<\/a>, in speaking about trends in social media and why these business women might find social media tools useful.<\/p>\n<p style=\"margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; display: block; padding: 0px; border: 0px initial initial;\">The group is called\u00a0<a style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; color: #004776; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/www.facebook.com\/?ref=logo#!\/group.php?gid=441521060446\" target=\"_blank\">Island Women in Business<\/a> and is for business women who work, play or live on\u00a0<a style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; color: #004776; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/www.pleasureislandnc.org\/\" target=\"_blank\">Pleasure Island<\/a> (Carolina Beach, Kure Beach and Fort Fisher). It\u2019s a networking group that is structured with a speaker at each event and focused on developing business skills. Most of the women in attendance had used Facebook somewhat \u2013 and some even used Twitter \u2013 but they were still trying to grasp why they needed\u00a0 social media to promote their businesses and what social media tools can do for them.<\/p>\n<p style=\"margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; display: block; padding: 0px; border: 0px initial initial;\">Gayle talked about how her business has been successful through social media. She operates her business online with a blog, Web site, Facebook fan page and Twitter. I like this point she made: People buy her product through her Web site, so her Web site is the most important part of her business. BUT her Web site wouldn\u2019t see nearly as much traffic without her presence on social media sites. Her presence on Facebook and Twitter directly drive customers to her main site to purchase product. That\u2019s her return on investing in social media.<\/p>\n<p style=\"margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; display: block; padding: 0px; border: 0px initial initial;\">Judy and I talked about the basics of how these sites function. It might be a good idea to do a follow-up one-on-one session with people who aren\u2019t familiar with social networking sites but want to learn. We talked about how to find other local people and build an audience on social networking sites. We also talked about how the\u00a0<a style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; color: #004776; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/starnewsonline.com\/socialnetworking\" target=\"_blank\">StarNews uses social media<\/a> in reporting and newsgathering.<\/p>\n<p style=\"margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; display: block; padding: 0px; border: 0px initial initial;\">Thanks again to the Island Women in Business group for having us. If anyone is interested in joining this great networking and business development group, visit the Facebook group<a style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; color: #004776; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;\" href=\"http:\/\/www.facebook.com\/?ref=logo#!\/group.php?gid=441521060446\" target=\"_blank\">here <\/a>for more information.<\/p>\n<p style=\"margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; display: block; padding: 0px; border: 0px initial initial;\">Oh, and Gayle stuck around for a little longer to show some of the ladies some tips and tricks.<\/p>\n<p style=\"margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; display: block; padding: 0px; border: 0px initial initial;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-52\" title=\"IMG00022-20100210-2104-225x300\" src=\"http:\/\/gayletabor.com\/wp-content\/uploads\/2010\/02\/IMG00022-20100210-2104-225x300.jpg\" alt=\"IMG00022-20100210-2104-225x300\" width=\"225\" height=\"300\" \/>Here\u2019s a photo of her (far right) talking about social networking sites<\/p>\n<p style=\"margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; display: block; padding: 0px; border: 0px initial initial;\">\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Last night I had the pleasure of speaking to a group of fascinating ladies about social media.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[256],"tags":[265,271,278,279,284,286,615,294],"class_list":["post-1159","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-carolina-beach-nc","tag-facebook-twitter","tag-island-women-in-business","tag-judy-royal","tag-pleasure-island","tag-shannon-bowen","tag-social-media","tag-wilmington-star-news"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3cXsI-iH","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/gayletabor.com\/wp-json\/wp\/v2\/posts\/1159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gayletabor.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gayletabor.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gayletabor.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gayletabor.com\/wp-json\/wp\/v2\/comments?post=1159"}],"version-history":[{"count":0,"href":"http:\/\/gayletabor.com\/wp-json\/wp\/v2\/posts\/1159\/revisions"}],"wp:attachment":[{"href":"http:\/\/gayletabor.com\/wp-json\/wp\/v2\/media?parent=1159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gayletabor.com\/wp-json\/wp\/v2\/categories?post=1159"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gayletabor.com\/wp-json\/wp\/v2\/tags?post=1159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}