How Relationships Improve Sales (post from Chris Brogan)
How Relationships Improve SalesJanuary 2, 2010 · Comments I was in the shower yesterday morning and found myself thinking, “we’re almost out of Glynne soaps.” Now, what’s weird about this is that Glynne soaps sent me review products last summer, and it was good, but let’s think about it. It’s soap. I can buy soap very easily at my grocery store, where I go all the time. Why should I have Glynne Soaps in my mind? Why should I buy them? Relationships Help Sell It doesn’t hurt that the product is really good, but what made them come to mind was all the times we’ve chatted on Twitter, and/or seeing their social media conversations unfurl on Facebook and other platforms. They’re friendly. They’re part The rest of the story